4 Steps to Optimize your Weibo Account


In the last tutorial, we’ve done a basic setup of of our new Weibo account. Enough to get started, and begin posting content. However, if you are serious about promoting your business or building a personal brand via Weibo, here are a few more things you MUST do. This guide shows you what needs to done.

Before we begin, all steps in this guide are captured with an English interface, so if you are still seeing a Chinese interface after you log in, check out our guide for “Switching to an English interface“. OK, let’s get started!

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