In the last tutorial, we’ve done a basic setup of of our new Weibo account. Enough to get started, and begin posting content. However, if you are serious about promoting your business or building a personal brand via Weibo, here are a few more things you MUST do. This guide shows you what needs to done.
Before we begin, all steps in this guide are captured with an English interface, so if you are still seeing a Chinese interface after you log in, check out our guide for “Switching to an English interface“. OK, let’s get started! read more
Weibo for the most part is pretty straight forward to use. It is after all, modeled after its western counter part – twitter. Once everything’s set up, much of your twitter experience will also work here. I will cover some of special enhancements that you can take advantage of later in another post. But, now, if you cannot read Chinese, Weibo is definitely NOT friendly at all to get started. On top of that, the Weibo home page being the most convoluted and confusing social media home page ever created if you don’t have already have an account, certainly doesn’t help. read more